Under the new plan, menu pricing ... we expect substantial near-term pain for the brand, followed by more defensible traffic-led growth as initiatives take hold. Starbucks’ "Connect" initiative ...

In the coming months, Niccol plans to slash 30% of Starbucks’ menu to simplify its offerings, reduce wait times and improve customer experience.

In the coming months, Niccol plans to slash 30% of Starbucks’ menu to simplify its offerings, reduce wait times and improve customer experience.

Starbucks unveiled its Valentine’s Day menu, which is available now for a limited time and includes two returning favorite beverages, as well as two new Blackberry Sage Refreshers. The following ...

Some fans who stayed up to watch the game and any others who want their morning Joe can get a free cup of coffee to help them wake up courtesy of Starbucks. The company last week announced ...

Starbucks is offering members of its loyalty ... who had previously expressed dissatisfaction with the complexity of the company’s menu, also announced last month that the company would be ...