Brian Niccol led turnarounds at Taco Bell and Chipotle before becoming CEO of Starbucks. Here are the highlights of his ...

The coffee giant has been making moves to rebrand their stores as classic coffeehouses for communities to “sit and stay.” ...

Argus upgraded Starbucks Corp (NASDAQ:SBUX) to “Buy” from “Hold” saying the stock is undervalued. Brokerage set a price target of $115, citing the company’s focus on digital improvements, streamlined ...

now requiring people order something from the menu to use the restroom or hang out in the store. All of these adjustments are part of the "Back to Starbucks" strategy, instituted by Brian Niccol ...

Starbucks will be paring down its menu items this year and the latest bakery item on the chopping block will disappoint those ...

Like caffeine intake's impact on the body throughout the day, Starbucks (NASDAQ: SBUX) has taken its investors on an ...

Some customers and Starbucks baristas have claimed the new ads appear to use AI-created images, but is it true?

SIGN UP to get delicious recipes, handy kitchen hacks & more in our daily Pop Kitchen newsletter 🍳 🍔 It’s not that there’s anything wrong with taking a trip to Starbucks every day if you choose to, ...

Recent reforms under Starbucks' new CEO Brian Niccol focus on marginal improvements rather than a major operational shift.

At Wednesday’s meeting of shareholders, new Starbucks CEO Brian Niccol announced the coffee giant would expand its in-store seating options ... he has simplified its menu by ditching low ...

Some of the plans are already in motion. In Starbucks cafes, he’s dropped menu items. He’s created delineation between “to-go ...