Even the Starbucks logo adds an air of mystery: It’s just as likely to represent a nautical-chic clothing boutique as an upscale seafood restaurant. And the name certainly doesn’t go with the ...

Why is This Work Relevant for Creative Strategy? Whilst the execution of the Starbucks 'What's your name?' campaign follows very specific stories to great effect, it was the result of a much broader ...

Why is This Work Relevant for Creative Strategy? Whilst the execution of the Starbucks 'What's your name?' campaign follows very specific stories to great effect, it was the result of a much broader ...

While a logo can be both copyrighted and trademarked, copyright protects the artistic design, while trademark protects the brand name or symbol. To copyright a logo, you need to create an original ...

The company, which started as a push-cart operation in Grants Pass, Oregon, now has locations in 800 shops spread throughout ...