A social media marketing plan is a focused framework that guides how your brand engages with its audience across social ...

For my students who are doing the digital marketing and social media marketing project and want a more in depth explanation. Here we cover the topics you should cover in the project from the marketing ...

AI influencers represent the cutting edge of digital storytelling. But when applied to pharmaceutical marketing, innovation must be balanced with integrity.

AI influencer Mia Zelu fooled thousands with her fake life of luxury – sparking an authenticity crisis up-ending social media strategies.

Despite regulation limiting how alcohol companies can use social media, Heineken is betting on influencers to reach new ...

Signal bias and social noise are persistent threats. Vocal minorities, bots and echo chambers can distort the picture.

Social media significantly influences our food choices, driven by aesthetics and trends like matcha and butter boards. This ...

If your child is asking for designer skincare products, heed this warning: not all products are meant for young kids.

A new study by marketing researchers at the University of Nevada, Reno analyzed over 70,000 Instagram posts from major brands ...

This is only a glimpse of the data available to CivicScience clients. Discover more data. Social media is far from new to the ...

Nearly a week after American Eagle released its new ad campaign with Sydney Sweeney, many are still dissing or discussing it, ...

Leveraging social media and influencers in digital campaigns is a strategy that has taken the marketing world by storm.