AI influencers represent the cutting edge of digital storytelling. But when applied to pharmaceutical marketing, innovation must be balanced with integrity.

Perdue Farms wins top marketing honor with creative Super Bowl campaign featuring Wayne Brady, driving significant brand ...

So many trendy fitness items are manufactured quickly and cheaply to capitalize on social media buzz. They're designed to ...

Nearly a week after American Eagle released its new ad campaign with Sydney Sweeney, many are still dissing or discussing it, ...

Minority-owned media only makes up five percent of total media spend. It should be much more—and this 'Love Island' interview ...

Videos have the potential to tell immersive stories, and business leaders should make video content a priority.

The rise of social media was quickly followed by the advent of the "influencer"—an online content creator who builds ...

The trend of old Nigerian songs going viral on TikTok could motivate more companies to invest in catalogue acquisition, which ...

American Eagle’s partnership with the already controversial actress has created major controversy online, despite the ...

ShareChat & Moj, India's leading homegrown social media platforms, in partnership with ETBrandEquity, today announced the ...

Capitalising on social media momentum and its 112-year history, the US drinkware brand is looking to customers to help “build ...