Therefore, today Sixtygram will provide basic principles of product advertising, along with creative and modern advertising examples for different product types, so you can apply them to better ...

Muhammad Ali would have been proud of this slogan, which, like him, floats like a butterfly and stings like a bee. Since its launch in 1988, this introductory three-word phrase has captivated people, ...

In the film, Specht's stepdaughter sums up the slogan this way: "It's a four-word feminist manifesto." Before that, advertising seemed to be a whole different world. "If she had written that tag ...

Although the average smartphone user is likely familiar with in-app advertising from a consumer perspective, understanding the intricacies of displaying ads within apps can be quite challenging. In ...

So, choice of metaphor really matters — and taking health and crime as two examples here — might even be life-changing ... We talk about “fighting for” market share, “winning” hearts and minds, and ...

It was one of the nation’s biggest fashion retailers and Chloe Maxwell was its face, fronting the brand famous for its ...

Papa Johns is again aligning its marketing with its longstanding “Better Ingredients, Better Pizza” slogan with its latest brand platform ... These breakthrough strategies propped up brand results, ...

In part two of State of the Nation, ad industry leaders lean into some of the most pressing issues of the day including: ...

They’re just three examples of how BYD has been pulling ahead of Tesla. The company once laughed off by Musk is now effectively outperforming Tesla in sales, innovation and price competitiveness.

On a more positive note, social identity theory suggests that sharing brand trainwrecks fosters feelings of belonging in ...

It’s a bit of fun found on a popular T-shirt, how Londoners describe where they live. The fun also suggests London’s traditional strength and its weakness now as a city. “Halfway between Tor ...

The Toronto Sun takes you straight to the heart of the action.