The owner of CBS and Comedy Central will utilize a new product from media-measurement company iSpot that aims to deliver information about so-called business outcomes, or whether consumers react ...

Paramount Global is teaming up with iSpot.tv to offer more transparency into consumers’ responses to ads — its latest partnership with a Nielsen competitor. iSpot’s new measurement offering ...

Did my campaigns actually work? That last question is a tricky one. And only large brands typically have the budget for detailed post-campaign reports, according to Stuart Schwartzapfel, EVP of media ...

Cross-platform measurement company iSpot says it has launched the first attribution solution for linear TV/streaming video ad campaigns "at scale" for clients -- a new product that delivers data ...

Are you a print subscriber? Activate your account. By Erika Wheless - 1 hour 58 min ago By Berkeley Bethune - 2 hours 33 min ago By Tim Nudd - 2 hours 35 min ago By Jack Neff - 2 hours 43 min ago ...

iSpot, the cross-platform TV ad measurement company, has announced the its business outcome solution able to deliver attribution for video advertising persistently, at scale. The offering aims to ...

But The New York Times reported that iSpot.TV, which tracks ads, says ads from the makers of prescription and over-the-counter drugs accounted for half of ad spending in 2024 on five popular ...