For the first time in over a decade, Coca-Cola is reviving its iconic “Share a Coke” campaign in a bid to target younger ...

Marketing. Sen is a Consumer-Packaged Goods industry veteran with extensive experience in building brands to drive long-term brand equity, market share, and profitability. She has held various ...

The new campaign is basically “Share a Coke”+. The extras aren’t needed. For the first time in over a decade, Coca-Cola is ...