Fiji is redefining sustainable tourism with the launch of Loloma Hour, a first-of-its-kind initiative that invites visitors ...

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Fiji is redefining sustainable tourism with the launch of Loloma Hour, a first-of-its-kind initiative that invites visitors to do good.

Yet despite its relative isolation, tourism to the Pacific Island country is only growing increasingly popular. In 2024, the ...

Fiji's new Loloma Hour—launched April 7, 2025—hopes to inspire sustainability and happiness for visitors and residents alike.

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A guest of the Royal Davui Island Resort, Fiji walking on the beach at sunset.

Introducing the worlds first happy hour for the environment. Fiji launches loloma hour to encourage travellers to give back on their holiday. [Fiji, April 8, 2025] Kiwis have long considered Fiji ...