If Switzerland was a high school cafeteria, Rolex would be the king of the cool kids’ table. The Crown still sets the tone for the watch industry at large. Case in point: the rainbow-hued ...

Rolex has ceased production of its Oyster Perpetual “Celebration Dial”, the colourful and playful version of its entry-level time-only watch it released in 2023, to a blaze of attention.

Two new expressions of the rainbow watch were introduced this month by LVMH brands Louis Vuitton and Zenith, and each adds a new interpretation of the concept.

This year, one of the best watches unveiled at the show was a new Zenith Chronomaster Sport model. That was one of a pair of chronographs launched by the brand, and features a gem-set bezel complete ...

Lovers of the best watches will have a lot to enjoy ... Let's kick things off with the rainbow. There's an undeniable Rolex Daytona connection here, with the big 'R' having launched a rainbow ...

It's not entirely dissimilar to a Rolex Daytona ... with some specs. The watch features a 41mm white gold case and strap. The headline here is the dial, which features rainbow sapphire indices ...