Two new expressions of the rainbow watch were introduced this month by LVMH brands Louis Vuitton and Zenith, and each adds a new interpretation of the concept.

The first official Rolex “Rainbow” Daytona debuted in 2012 and was produced sporadically in various references until last year. It has become one of the most coveted status symbol watches in ...

Unsurprisingly, NFL’s GOAT (and the sports world’s biggest watch guy) Tom Brady kept everyone guessing with an exquisite Jacob & Co. piece fetching north of $800,000, but there were still plenty of ...

It's not entirely dissimilar to a Rolex Daytona ... with some specs. The watch features a 41mm white gold case and strap. The headline here is the dial, which features rainbow sapphire indices ...

This year, one of the best watches unveiled at the show was a new Zenith Chronomaster Sport model. That was one of a pair of chronographs launched by the brand, and features a gem-set bezel complete ...

Rolex made headlines in 2023 when the brand acquired Bucherer, which at the time was the world’s largest retailer of Rolex watches. The move, coupled with the subsequent launch of Rolex’s certified ...

Rolex has decided to close Carl F. Bucherer, following the 2023 acquisition of Bucherer AG by Rolex. The news broke via the ...

From Serena Williams’ on-theme AP to Jalen Hurts’s ultra-complicated Patek, the big game was brimming with outrageous ...