The difference between the invoice and the Manufacturer Suggested Retail Price (MSRP) is essentially the profit margin for ...

While many buyers are likely already familiar with the term Manufacturer’s Suggested Retail Price (MSRP), there's a much better figure for buyers to use when shopping for a car: invoice pricing.

That said, bringing a bit of extra information with you to the dealership might make that process a bit easier, especially when it comes to invoice pricing. Often referred to as dealer pricing ...