When organizations do marketing research they will collect a lot of information some of it will be hard data called quantitative data, while soft data is termed qualitative data. Here we go through ...

Elevating qualitative research in policy discussions. Despite these demonstrated benefits, quantitative methods continue to dominate social policy research. Qualitative research is too often dismissed ...

Qualitative evidence allows researchers to analyse human experience and provides useful exploratory insights into experiential matters and meaning, often explaining the ‘how’ and ‘why’. As we have ...

ISO 27001 certification strengthens Qualzy’s position as a premier enterprise-ready platform for qualitative research The Qualzy platform is already widely trusted by research insight agencies and ...

In the first episode of the ELICIT podcast, a new series produced in partnership with Cerner Enviza, the speakers discuss qualitative real-world evidence and a unique dementia project from Singapore.

This course will demonstrate how qualitative research can be used to address particular trial design and conduct issues, enhance understanding of how qualitative methods can be integrated at various ...

We are experienced researchers with expertise in a broad range of qualitative research methods, working across different research groups within the Department of Primary Care and Population Health. We ...

Qualitative research is used to explore health-related or illness-related experiences or groups where little is known, or the when current understanding seems inadequate (6). It is also used to gain ...

National Law University, Odisha invites application for the post of Research Assistant and Research Associate who will be ...

Digital technologies are reshaping food practices in urban India in ways that reinforce existing caste, class, and gender hierarchies.