"Purple shampoo neutralises the yellow in blonde hair, leaving a creamy to ash result," explains leading colourist and celebrity favourite, Josh Wood. "This is because yellow and purple sit ...

Calling all blondes! If your strands require some brightening TLC, but your next hair appointment is still a while away, Amanda Holden's affordable go-to purple shampoo might just be the answer. When ...

She was especially impressed by how well this purple shampoo neutralized the brassy tones in her hair and gave it a healthy sheen, almost as though she’d spritzed on one of our favorite shine ...

With Pinterest searches for ‘lilac hair’ sky-high, pastel purple is the hottest colour right now. Our handy guide has all the inspiration, products and expert tips you need. Our hair has ...

It may once have been hidden with dye (Grandma’s purple rinse anyone?) or cut short to minimise its appearance, but embracing the natural beauty of grey hair is today’s modern, refreshing ...

Fine curly hair can simultaneously be a blessing and a challenge. Though it may provide ample volume and springiness, the task of maintaining it is not easy. However, finding the ideal shampoo for ...