While everyone else was selling destinations full of stimulation, we had to sell the promise of something more…Michigan's authentic magic. We leverage human truths in our story-telling, so that Pure ...

At Corktown Place, operated by Paradies Lagardère, travelers will find a Pure Michigan boutique featuring Detroit brands and Michigan-made products. The boutique is an extension of the long ...

That’s the message of “Slow Travel” that Pure Michigan, our state’s tourism arm, is talking up for 2025. Slow Travel is all about being able to get comfortable in a town, a region - or ...