At the University of Plymouth's MAGIC lab, Gustav Kuhn is using magic cognitive psychology to reveal fresh insights into how ...

Magicians have long exploited quirks in our perception of the world to make us experience the impossible. Now, cognitive psychology is exploring how they do it and revealing fresh insights into how ou ...

Magicians have long exploited quirks in our perception of the world to make us experience the impossible. Now, at the MAGIC Lab at the University of Plymouth, UK, psychologist and magician Gustav ...

Top public relations firms understand that the psychology of brand perception is essential for businesses looking to build ...

New research reveals that lip size significantly influences how people perceive facial attractiveness, and these perceptions vary based on gender and exposure.

Throughout their everyday life, most people engage in many activities that require varying degrees of attention. As they take ...

People trained in this particular profession appear to have a 'superpower' that lets them decipher optical illusions better ...

Color psychology has a major role to play when it comes to minimalist home decor, affecting mood as well as perception ...

Hallucinogen Persisting Perception Disorder, as defined by the DSM-5, is specifically caused by hallucinogenic drugs, primarily but not exclusively by LSD (lysergic acid diethylamide).The disorder ...

Welcome to the Computational Memory and Perception Lab at the University of Colorado Boulder, directed by Dr. Rosie Cowell. The lab is part of the Institute of Cognitive Science and is also associated ...