But there are ways you can help your ads be seen and recalled. Emotional content tends to outperform rational content, says an infographic by USC Dornsife College. The graphic explains that "emotional ...

How much do design, site speed, and product reviews affect e-commerce checkout behavior? Even more than you might think... Regarding general design, some 93% of people say visuals are the most ...

The biological basis for variations in human intelligence is not well understood, but research in neuroscience, psychology, and other fields has begun to yield insights into what may undergird such ...

Psychology Today is the world’s largest mental health and behavioral science destination online. It is the original and largest publishing enterprise that is exclusively dedicated to human behav ...

Holly Barker is a freelance journalist based in London who primarily covers stories related to psychology, neuroscience, and the natural world.

Correspondence to Dr Jamie M O'Driscoll, School of Psychology and Life Sciences, Canterbury Christ Church University, Canterbury, Kent CT1 1 QU, UK; jamie.odriscoll{at}canterbury.ac.uk If you wish to ...