Successful businesses know that customer purchase behavior is heavily influenced by digital channels, and marketing budgets follow. As a result, most employers require more extensive knowledge of ...

Peloton has restructured its marketing function, changed its operating model and identified new customers. Its CMO, Lauren Weinberg, believes it will pay off. 20 Dec 2024 7:09 am ...

Alex Dos Diaz / Investopedia Multilevel marketing is a business model where independent distributors sell products and recruit others, earning commissions on both personal sales and the sales of ...

Consumers’ response to cleaning versus feel-good activities was measured by Emotiv for creative spanning TV, influencers and social media.

Let's face it: In many companies, the marketing and communications teams are often seen as the "money spenders"—those folks who ask for budgets to make things look pretty but aren’t always ...

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Sabine Leveiller is the Marketing Vice President, of Europe at VistaPrint. She has over 20 years of experience in marketing strategy. In 2025, customers are expecting more from brands. They’re ...

Police Minister Peter Tsiamalili Jr. has refuted statements made by East Sepik Governor Allan Bird regarding ongoing police counter-terrorism operations and the Counter-Terrorism Act 2024, calling ...