New anti-smoking messaging has been accused of missing the mark, but Cancer Council remains confident the messaging will ...

5. De Beers: “A Diamond is Forever” Arguably one of the most successful slogans of all time, this 1948 tagline transformed the diamond industry. It's a masterclass in creating emotional associations ...

Commissions do not affect our editors' opinions or evaluations. Product liability insurance covers businesses for products they created, distributed, manufactured or sold that caused accidental ...

Followed categories will be added to My News. As of April 1, new national legislation will require on-product health messaging to be displayed on individual cigarettes to remind smokers of the ...

As of April 1, new national legislation will require on-product health messaging to be displayed on individual cigarettes to remind smokers of the consequences of smoking. It’s understood there ...

Our use of cleaning products has increased significantly since Covid-19. But some of the products we're using to clean our ...

Iowa senators narrowly passed a bill Wednesday that would protect pesticide companies from “failure to warn” lawsuits.

When a trademark is infringed, the rightful owner can take legal action to stop the unauthorized use and claim financial ...

Hundreds of people swarmed the Tesla auto dealership in Paramus on Saturday to show their love — and hate — for Elon Musk, ...

How do AI-generated ad slogans compare to those created by professionals ... The study showed: On average, ChatGPT taglines underperformed the original ad tagline in nearly every product category.

Karen Brown has been at the forefront of corporate DEI efforts for over two decades, and she’s seen firsthand what works and ...