They decided to focus on a simple and to the point television advert - something unusual for the time, with flashy slogans being common ... although the product advertised in this case may ...

A catch phrase or small group of words that are combined in a special way to identify a product or company Using corporate slogans to spur growth is common among America's giant companies.

New anti-smoking messaging has been accused of missing the mark, but Cancer Council remains confident the messaging will ...