Any decision to develop a new product or service or drop a current one should include input from both the marketing and the management accounting teams. For example, your management accountants can ...

Holistic marketing takes into account the considerations of stakeholders, customers, employees, suppliers, and the community as a whole when creating and implementing marketing strategies.

For each competitor or strategic group, list their product or service, its profitability, growth pattern, marketing objectives and assumptions, current and past strategies, organizational and cost ...