Each of the 15 most innovative companies in advertising and marketing built strong campaigns using cultural cachet.

Right now, YouTube marketing has become even more ... Brands should first define clear campaign objectives like brand awareness, product promotion, or audience growth. Optimizing Shorts with ...

ALDI proves that quality is easy to find in this spot. Just ask the Uni students drinking its $4 bottles of wine.

Once users select a product ... To help spread the word about the campaign, Dove is running mobile banner ads in mobile apps such as SongPop. The ads link consumers directly to the Facebook app.

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Harry’s on Wednesday released a new campaign, “Man, That Feels Good,” alongside a refreshed brand identity, per details shared with sister publication Marketing Dive. The campaign includes ...

In addition to the campaign, Harry’s has refreshed its brand identity across packaging, logo, color palette and photography, a visual style that will roll out across product, digital, social and ...

Using these categories, a business can adjust its product lines and marketing techniques to appeal ... What’s an example of a successful ad campaign? The most successful advertising campaigns ...

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With refreshed product lines and branding ... of its Washed European Linen Bedding and an energetic brand campaign running across marketing channels. Through these new initiatives, Brooklinen ...