Sentiment Analysis is a branch of Natural Language Processing (NLP) that involves determining the emotional tone or opinion ...

Learn how to use tools like buyer personas, landing pages, email marketing, social media, and analytics to generate leads for your product marketing campaign.

Some Good Examples Let's look at a few examples using ... the complexity of the product likely calls for the campaign approach, allowing you to educate your buyers so they become confident in making ...

The campaign, which follows a packaging overhaul, includes activations aimed at driving cultural impact, such as one timed to ...

There’s been a lot of hype about the potential of influencer marketing in B2B, not least from LinkedIn, Ogilvy and others.

Brands can now unlock the power of Amazon Marketing Cloud for their Sponsored Ads. Learn how to optimize bidding, target high ...

Major brands like Delta and Mars are embracing AI tools like digital twins and tapping into spiking neural networks.

Campaign Trail is our analysis of some of ... While the new spots are more focused on product than purpose, Billie stayed true to its tradition of showing parts of women’s lives in a way that ...

Apple has introduced a new product to its online store—the Lumon Terminal Pro from the popular Apple TV+ show Severance.

In today’s world, everyone has access to the internet through their mobile phones and laptops (or other electronic devices). It is necessary for individuals interested in pursuing a career in digital ...

Forbes contributors publish independent expert analyses and insights. Jodie Cook covers ChatGPT prompts & AI for coaches and entrepreneurs.