People who get comfortable using AI now will have a real edge. You don't have to be an expert. But you may save time and do ...

The CPG marketer reworked creative and media plans to help turn around Special K in the U.K. and is using the same approach ...

As a fundamental marketing ... Marketing Mix 4Ps consists of Product, Price, Place and Promotion. Business products along with services constitute Product which functions to satisfy customer needs and ...

Anurag Kumar, Chief Growth Officer, Eureka Forbes, shares why premiumisation is an integral part of the brand’s strategy, the ...

Linda Bethea details how the marketer of brands including Oikos and Silk is approaching artificial intelligence and emerging ...

The next wave of data management disruption is coming, as AI churns out more unstructured data. Is your stack prepared? The ...

Amid a housing crisis, four cities are finding success in Utah’s moderate-income housing program to spur construction and ...

"Unshittification" is not always the result of "innovation"—sometimes it's just about treating people decently. Responding to ...

Top public relations firms understand that the psychology of brand perception is essential for businesses looking to build ...

USPS began implementing new service standards for first-class mail, periodicals, marketing mail, and package services.