Lionel Messi’s sports drink brand, Más+, has filed a lawsuit against Prime Hydration, accusing them of “anti-competitive” behavior. Prime is the popular beverage company co-founded by YouTubers Logan ...

Messi’s announcement quickly drew comparisons to the popular Prime drink, co-founded by YouTubers KSI and Logan Paul. Fans and commentators on social media, including KSI himself, noted the ...

Logan Paul’s Prime drink has some new competition in the form of the G.O.A.T. Soccer superstar Lionel Messi has partnered with White Claw’s parent company to create a new hydration beverage ...

Lionel Messi's drink brand, Más+ by Messi, has filed a lawsuit against Prime Hydration, the sports drink company co-founded by influencers Logan Paul and KSI, alleging "anti-competitive" behavior.

Prime Hydration alleges that Mark Anthony’s MÁS+ BY MESSI drink closely mirrors Prime Hydration’s branding and packaging, leading to consumer confusion and dilution.

Now, in the most YouTuber-turned-boxer-turned-business-mogul move possible, Prime co-founder Logan Paul has challenged the sports star to a boxing match to settle the legal woes.

Logan Paul’s Prime drink has some new competition in the form of the G.O.A.T. Despite Messi’s star power, the drink still faces a challenging market, with longstanding competitors. And the ...

Since Messi’s arrival to Major League Soccer, the league said that it has seen its sponsorship revenue grow 15% to $587 million, with some big names like Celsius becoming its official energy drink.