Pricing is one of the 4 Ps of marketing and the most basic tactic, having been around for hundreds if not thousands of years. It is the most direct way of communicating value to customers and has the ...

Most marketers have learned the basics of pricing strategy in their business classes—cost-plus pricing, penetrative pricing, premium pricing, price skimming, and the like. Each was a solid theory on ...

The price of a product is how much a customer is asked to pay for it. When setting a price, a business needs to consider: ...

Explores the most current thinking and reading on the topic of pricing strategies, examining their impact on sales, profitability, and perceptions of the brand itself. Pricing strategies can have a ...

Clothing brands, this summer, are shifting their strategies to attract modern consumers, with a focus on performance-driven fashion, influencer collaborations, limited-edition drops, and engaging ...

Suzanne is a content marketer, writer, and fact-checker. She holds a Bachelor of Science in Finance degree from Bridgewater State University and helps develop content strategies. YakobchukOlena ...

In this fast changing world of technology today, artificial intelligence is thriving to engineer revolution in automotive ...

As a business owner, maximizing profitability is a top priority. However, achieving sustainable growth requires more than just increasing revenue. It involves implementing strategies that not only ...

AT&T?s decision to use tiered pricing for mobile data plans will create fresh opportunities and challenges for mobile marketers, according to a Strategy Analytics report. Tiered pricing will increase ...

To fully understand and capitalise on the power of influencer marketing, marketers and brands must work from a baseline definition. The IAB SA Digital Influencer Marketing Committee of the IAB ...