Introduction The marketing landscape is evolving at an unprecedented pace, driven by advances in artificial intelligence.

Pricing effectiveness is also affected by other marketing tactics, like promotions and advertising. If there are substantial changes over time in these tactics, the true impact of pricing strategies ...

As pricing strategies evolve, integrating decoy pricing with advanced technologies and ethical frameworks will ensure its relevance and sustainability in marketplaces.

Whether your business is targeting other businesses (B2B) or consumers (B2C), they all have one thing in common: people.

Discover how Canva is expanding in India with localised pricing, AI-powered tools, and innovative marketing strategies. Learn ...

News, analysis and opinion on pricing, promotions and sales strategies and how to build the latest thinking into your marketing plan. News Uncategorized Netflix adds 19 million new subscribers amid ...

Leading diagnostics chain Metropolis Healthcare is focusing on improving its footprint across key regions by customising its ...

Pricing decisions are often reactive, based on crude cost-plus formulas or gut instinct. This approach is not just outdated; ...

Soaring cocoa prices and the cost-of-living crisis are pushing confectioners to rethink pricing, pack sizes, and innovation.

Navigating ecommerce in 2025 presents retailers with many challenges and opportunities for growth. In Searchspring’s recent ...