This article proposes a dynamic pricing governance (DPG) framework to harmonize profitability with ethical responsibility.

By Bernard Kelvin CLIVE“A small shift in price can cause a big shift in perception — that’s smart marketing.”— Bernard Kelvin CliveToday we are looking at simple marketing strategies you can use to ...

Discover the essential ingredients for marketing success in Ambi Parameswaran's practical guide, Marketing Mixology, a ...

Take a look at your competition. What kind of pricing strategies do they have and what is the perceived quality of their merchandise. Consider Abercrombie and Fitch and Aeropostale. In one ...

Learn how AI in pricing helps B2B and B2C companies deliver omnichannel, personalized, optimized pricing at scale while ...

State of App Marketing in Asia report highlights a shift from user acquisition to remarketing and full-funnel strategies in ...

Attendees include but not limited to: Commercial directors of large companies responsible for achieving growth targets, such as Heads of Pricing, Chief Revenue Officers, Growth Officers, Chief ...

News, analysis and opinion on pricing, promotions and sales strategies and how to build the latest thinking into your marketing plan. With most marketers reporting their function doesn’t have ...

Cut everyday food costs with smart shopping habits, insider tips, and lesser-known tactics that help you save more at the checkout.

In response to the continuing changes and uncertainty regarding tariffs, marketers are amending their strategies and tactics, ...