This article proposes a dynamic pricing governance (DPG) framework to harmonize profitability with ethical responsibility.

By Bernard Kelvin CLIVE“A small shift in price can cause a big shift in perception — that’s smart marketing.”— Bernard Kelvin CliveToday we are looking at simple marketing strategies you can use to ...

Discover the essential ingredients for marketing success in Ambi Parameswaran's practical guide, Marketing Mixology, a ...

State of App Marketing in Asia report highlights a shift from user acquisition to remarketing and full-funnel strategies in ...

Tata Motors experiences significant 15% YoY decline in passenger vehicle sales for June 2025,while maintaining EV momentum.

Cut everyday food costs with smart shopping habits, insider tips, and lesser-known tactics that help you save more at the checkout.

Join Bloomberg for an exclusive webinar about Company Financials, Estimates, and Pricing Point-in-Time datasets, expertly presented by Bloomberg’s data specialists. Discover how our data can ...

FND eCommerce case study highlights marketplace opportunities amid growing digital sector across Tyne and Wear.

The Node has established itself in influencer marketing by tackling the 60% commission rates and lack of transparency that ...

In European grocery, private labels have become a strategic imperative as they are powerful differentiators that drive ...