This article proposes a dynamic pricing governance (DPG) framework to harmonize profitability with ethical responsibility.

By Bernard Kelvin CLIVE“A small shift in price can cause a big shift in perception — that’s smart marketing.”— Bernard Kelvin CliveToday we are looking at simple marketing strategies you can use to ...

Discover the essential ingredients for marketing success in Ambi Parameswaran's practical guide, Marketing Mixology, a ...

Pricing is a major element of a company's marketing strategy. The prices you establish for goods and services impact your marketing goals and strategies, profitability and value proposition ...

Learn how AI in pricing helps B2B and B2C companies deliver omnichannel, personalized, optimized pricing at scale while ...

Cut everyday food costs with smart shopping habits, insider tips, and lesser-known tactics that help you save more at the ...

We examine pricing strategies composed of an average price and price variability and employ logit market share models to analyze ... and Joao L. Assuncao. 1996. Asymmetric reference price effects and ...

Beyond Pricing: Strategies for Business Growth. Explore how smart companies understand their customers’ value journey and design an end-to-end revenue strategy that capitalises on the true earning ...

In response to the continuing changes and uncertainty regarding tariffs, marketers are amending their strategies and tactics, ...

The scented trash bags market share analysis is poised for consistent growth between 2025 and 2035, fueled by rising ...