The Nintendo Switch 2 might launch at a budget-friendly $400, proving once again that affordability sells. Could Sony learn ...

Apple Vision Pro provides an opportunity to explore broader strategies that any business can apply when introducing ...

As pricing strategies evolve, integrating decoy pricing with advanced technologies and ethical frameworks will ensure its relevance and sustainability in marketplaces.

In an era of economic disparities and growing demand for equitable access to goods and services, pricing strategies are undergoing a transformation. Karthik Ramakrishnan, a researcher specializing in ...

Designing an effective pricing strategy is crucial for any business aiming to maximize profits. By understanding key factors ...

A silent yet critical factor influencing product pricing and profitability in manufacturing is the efficiency of supply chain ...

Q4 2024 Management View CEO Michele Buck emphasized the company’s focus on achieving balanced top-and-bottom-line growth in 2026 despite elevated cocoa prices. She highlighted the use of multiple ...

Discover how Canva is expanding in India with localised pricing, AI-powered tools, and innovative marketing strategies. Learn ...

In today’s fast-moving eCommerce and retail landscape, competitive pricing software has become a game-changer for businesses ...

During a recent CIO fireside chat I attended, the consensus was that the challenge isn’t adopting AI but pricing it for growth. From Seats To Outcomes: AI’s New Pricing Models The shift in AI ...

There’s a long list of things to consider before putting property on the market this year. But one stands head and shoulders above the rest. It’s the role strategic pricing ...