Language learning app Duolingo killed off its plucky mascot, Duo the owl, this week — creating a social media marketing ...

Instacart is set to really catch attention with its use of seemingly all the brand mascots ever in its 2025 Super Bowl ad.

Or maybe we will see a rebirth of the mascot, similar to when Mr. Peanut died and came back as Baby Nut back in 2020. Meanwhile, some brands had shockingly mean reactions to the poor green owl’s ...

Are you a print subscriber? Activate your account. By Asa Hiken - 4 hours 17 min ago By Gillian Follett - 5 hours 39 min ago By Ad Age Staff - 6 hours 43 min ago By Tim Nudd - 7 hours 29 min ago ...

Perhaps we were too hasty to make declarations that 2025 is the year of the brand mascot. Or were we? Not even a week after Super Bowl LIX and one day after the return of the Shamrock Shake — both ...

If you have any doubts that brand mascots are fading into obscurity, the commercials for Super Bowl LIX prove advertising’s hardest working characters are so back. This year’s batch of Big Game ...

Over the past few months, SBLive/High School on SI has been featuring the best high school mascots in every state, giving readers a chance to vote for No. 1 in all 50. The winners and highest ...

The Duolingo Owl, Michelin Man, Tony the Tiger and GEICO Gecko are some of the most recognizable brand mascots today. Once primarily aimed at children, mascots have evolved into cultural icons, ...

The language-learning app shard a video to Duolingo's TikTok Wednesday showing what appears to be a Tesla Cybertruck ramming ...