Email marketing is one of the most effective digital marketing channels, and ROI numbers are always on top across other ...

There's a nostalgia around plain text emails. They take us back to an easier time when writing an email was just that—writing, and nothing else. However, that nostalgia can often tip over into ...

Plain text is where it’s at, my friends. And if you insist on an image, go ahead and add a simple header to that email — but that’s it. Use your good old print-days typography and layout skills to ...