The sunglasses brand Pit Viper has grown a thriving business by blending dirtbag ski culture, dirty jokes, retro vibes, and just a few flamethrowers. Skip to main content. SECURITY.

GREENSBORO, N.C., May 13, 2025--(BUSINESS WIRE)--Pit Viper, the bold outdoor accessories brand known for its expressive and durable eyewear, and Wrangler ®, the global denim and western apparel ...

MINNEAPOLIS, May 21, 2025--Cinnamon Toast Crunch and Pit Viper – a brand known for their iconic performance sunglasses – have teamed up for the most absurd drop of the summer. It’s a crunchy ...

They belong on “WWE Raw.” Or in the DeLorean with Doc. Yet Pit Viper shades, with all the subtlety of a gold-sequin unitard, are netting their ski-bro founders eight figures.

Cinnamon Toast Crunch and Pit Viper – a brand known for their iconic performance sunglasses – have teamed up for the most absurd drop of the summer.

About Pit Viper. Founded in 2012, Pit Viper is the bold outdoor sports accessories and lifestyle brand known for its durable, functional, and expressive eyewear.

Wrangler is kicking off the summer with a bold collaboration with Pit Viper, the outdoor accessories brand known for its expressive yet durable sunglasses and other outdoor accessories. Designed ...

Pit Viper has a new "BALL-ISTIC" line of military sunglasses that might not actually be out of regulations. Check out our latest YouTube videos.