Building a personal brand is a real investment and can be tricky when you’re giving yourself fully to your job. It’s even more difficult for young professionals, who may have less experience ...

In today's competitive professional landscape, building a personal brand at work is no longer just an option—it’s essential. A strong personal brand can set you apart from your colleagues ...

Building a personal brand might help you keep your job in a recession. This is about identifying and amping up your particular strengths, says "Sell Yourself" author Cindy McGovern. McGovern ...

Combine personal values with professional work If we can’t unpick the personal executive’s brand from the company’s brand then we must instead look to uncover synergies between the two.

Everyone wants a strong personal brand. The one where you walk into your office, the boardroom or a networking event and people think all the right things about you. Ironically, it’s the more ...

Your personal brand is the way you act, ... On the other hand, if your social media feeds are full of barbecue recipes, RV travel and adventure, your volunteer work at a pet shelter, ...

Step 1: Identify your content pillars. Before you dive into content creation, be clear on what your personal brand positioning will be and what topics you want to be associated with.

Your Personal Brand at Work. In the office or at your job showcase your personal brand this way: Introduce your values into conversations so others know what you stand for and believe.

Younger workers embraced the idea of a personal brand as a way to get ahead, and carve out some power and security in their careers. But posting through it has its drawbacks.