But what exactly is an extrait perfume? And how are they different from the other fragrances already in your collection? Keep reading for a full breakdown of the extrait perfume trend for 2025, plus ...

Dive into the world of perfume ingredients to understand what really goes into making your favourite fragrances and how they ...

The Elegant Floral Icon " article on our blog page. Stay informed with expert tips and insights from Pairfum London.

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With a little guidance - and a lot of experimentation! - from this article, you'll quickly learn how to choose the strongest fragrance oils for candles that work for your own purposes so that you ...

Making your perfume last all day isn’t just about how much you apply or put but about using the proper techniques.

There’s also Noyz, the fragrance brand launched last year by Shaun Neff’s Beach House Group — the incubator behind Tracee Ellis Ross’ Pattern Beauty — which has reintroduced its signature collection, ...

Known as your “Fragrance Bestieto” to her thousands of followers online, Monet is one of many voices leading a larger ...

The summer heat can make your perfume fade away quickly. Follow these easy tips to enjoy a long-lasting fragrance throughout ...