That’s a very common practice in the soda space. Sometimes, when a big company like Coca-Cola (KO) makes large changes, it does address them. In other cases, when a single soda or a few related ...

The "Pepsi Challenge" was a legendary marketing promotion in which regular people blind taste test one cup filled with Pepsi and another with Coca Cola. Upon tasting the colas, drinkers are asked ...

She was the curly-haired cutie convincing people to drink Pepsi. Here's where she is today Jenna Wang is an Editorial Intern at PEOPLE. Her work has previously appeared in CBS Essentials and The ...

Rather than offering drinks like Coca-Cola, Sprite, Vitamin Water and Dasani, locations will have Pepsi, Mountain Dew, Gatorade and Aquafina. Subway signed a 15-year deal with Coca-Cola back in ...

Yoffie, David B., and Sharon Foley. "Cola Wars Continue: Coke vs. Pepsi in the 1990s." Harvard Business School Case 794-055, March 1994. (Revised March 2000.) ...

According to observers, the deal indicates Reliance’s pan-India ambitions since until last year, Campa Cola was available only in select markets. Last week, when Pepsi took a swipe at Coca-Cola ...