Reuters — Vegetarian burgers may finally be getting the recognition they need to go mainstream in the U.S. On Monday Burger King and Silicon Valley startup Impossible Foods announced the rollout of ...

McDonald's once sold a dupe of the Whopper that was known as the Big N' Tasty. Now, it's long disappeared from the chain's ...

For brands and influencers worldwide, April Fool's Day is a major marketing moment. They use that day to engage audiences ...

There's nothing like a carefully crafted PR stunt/pranks to craft superb brand awareness. Look what Blair Witch Project pulled off @Sundance ...

From Durian-scented perfume to a fake Ariana Grande live performance, here are 10 April Fools' pranks pulled by brands in ...

Burger King France/YouTube/Screenshot Gary Mortimer, Queensland University of Technology This morning, breakfast television shows will be reporting ...

Day on April 1 is a day where many of us unleash our most creative sides, all in a hilarious – sometimes over the top – ...