15 years after Old Spice’s legendary ’I’m on a Horse’ Super Bowl ad, the brand delivers a swashbuckling spin on its iconic absurdity.Created by Spanish indie agency Burns, this new ...

It's not a stretch to say that Old Spice’s “The Man Your Man Could Smell Like” commercial, which dropped in 2010, completely changed the way people viewed the 83-year-old brand.

Isaiah Mustafa first appeared in Old Spice commercials in February 2010. It took some time, but he re-appeared in the commercials in August 2015 along with Terry Crews. Mustafa has been featured ...

A scene from an Old Spice TV commercial. (Old Spice) AA. By: Ad Age Datacenter. April 25, 2025 10:00 AM. Featured Stories. Cannes Lions.

TV commercials used to be wild, and some of them have aged like milk. From blatant sexism to shockingly unhealthy product claims, many ads from the past wouldn’t survive today’s standards.