It’s been a decade since Old Spice and Wieden + Kennedy first captured people’s attention with The Man Your Man Could Smell Like – otherwise known as one of the most talked about ads of all time.

The Old Spice Fresher Collection makes guys "Smell as Great as Nature Is." Unfortunately, most guys don't live out in the... We’re long-term subscribers to WARC and it’s a tool we use extensively. We ...

Old Spice campaigns aim at the brand?s video game loving audience. In February, Old Spice unveiled a campaign for its nature-themed body spray and deodorant, Fresher Collection. A video described how ...