It's hard to believe that a video game film targeting the youth male market could best the marketing juggernaut that was ...

Though DHS has deported more than 23,000 people since January under Noem’s leadership, the president is frustrated she’s ...

Barbie, a toy brand, launched a campaign centred on the Barbie movie to create a cultural phenomenon around its launch in the USA through a cross-media strategy that transformed audiences' ...

raked in £237million at the box office in its opening weekend. In the US alone, it made £123million over the same period, beating scores of blockbusters including Barbie and The Hunger Games ...

Mattel, the toy company that makes Barbie, Uno and Hot Wheels toys, has announced a round of layoffs from their corporate office in California. In an odd turn of events, this news of the layoffs ...

A Minecraft Movie would register the biggest global opening ever for a live-action videogame adaptation. Read on ...

Warner Bros. made box office history with A Minecraft Movie, which grossed an impressive USD 163 million during its opening ...

…Warner Bros/Legendary’s A Minecraft Movie is no sheep at the box office. Who the hell saw this coming? The opening in U.S./Canada of $163M beats that of Barbie ($162M)! Yes, tracking pegged this at ...