Over his past 15 drafts, Payton has moved up 24 times, including in Denver to land All-Pro returner Marvin Mims Jr. and ...

Several of the top prospects for the 2025 NFL Draft already have shoe (and apparel) deals under their belts, some which were ...

Malaki Starks, a 21-year-old safety for the Georgia Bulldogs, plans to attend the draft in person to see where he may wind up ...

Los Angeles Lakers forward LeBron James and Colorado Buffaloes football coach Deion Sanders teamed up on an epic sneaker ...

A couple of days before the NFL Draft, former Oregon Ducks quarterback Dillon Gabriel returned to Mililani High School and delivered a surprise, unveiling new uniforms for the football team.

Shaquille O'Neal partnered with a popular department store chain to sell his affordable new basketball SHAQ shoes.

A week after the WNBA Draft, Paige Bueckers has signed her rookie-scale contract with the Dallas Wings. It’ll likely be her ...

Name, Image, Likeness deals, known as NIL, stormed into college sports in the summer of 2021. The goal was to ensure that ...

Jalen Hurts opens up about his Super Bowl MVP win, his relentless work ethic, and the mindset that drives his success both on ...

How Luther Burden III’s Red Hot Riplets deal helped Mizzou build a nationally competitive NIL system — and why it matters as ...

I've loved San Diego State vibes and colors since Marshall Faulk was tearing through defense for the school. While the school ...