The hires follow a trend of longtime Nike employees leaving to join other established brands or to form their own.

What happened to Nike over the past decade? Ten years ago, Nike claimed it could grow its revenue at a compound annual growth ...

Nike Inc. (NYSE:NKE), the global leader in athletic footwear and apparel with a market capitalization of $112.93 billion, is undergoing a significant strategic reset under new leadership. This ...

Luka Dončić is officially a Los Angeles Laker, and fans can now get their Luka Nike Swingman jersey to celebrate, pick up ...

In his short time at the company, though, Hill had already turned a few heads. After a Nike exec came to speak to his sports ...

Hill's strategy focuses on reconnecting with consumers emotionally and investing in brand marketing, contrasting with the previous DTC-focused approach that weakened Nike's market position.

Teenage athletes with dedicated social media followings are becoming the next generation of brand ambassadors, and they can ...

Large print ads have been popping up across the US to promote Genmoji, one of the new Apple Intelligence features that lets ...

Incoming Nike CEO Elliott Hill could learn a lot from his counterpart at Adidas, Bjorn Gulden. In formulating his strategic blueprint, Hill should follow Gulden in making Nike nimbler and ...

Relive the 10 best Super Bowl commercials that have captured hearts and laughs through the years. From Apple’s iconic 1984 ad to the unforgettable Budweiser frogs.