A new book on Nike, published by Phaidon, demonstrates the core role that marketing and storytelling play at the sportswear brand, and – as this extract reveals – how the Air Max shoe came to define ...

Nike is testing a couple of new advertising units that go beyond basic banner ads to drive sales of its gear. Nike is running two different campaigns in the Weather Channel and Pandora mobile ...

Louis Blues NHL hockey team and a former Nike advertising director. Riswold won more than 100 advertising awards and Newsweek magazine once named him one of the 100 most influential people in ...

Nike did not respond to press inquiries ... getting a serious look and integrating it as the equal member of their marketing ecosystem,” Mr. Kolodziej said. “This lack of cohesive mobile ...

Hill's strategy focuses on reconnecting with consumers emotionally and investing in brand marketing, contrasting with the previous DTC-focused approach that weakened Nike's market position.

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Apparel: Nike paid a senior designer $180,000 and The ... thanks to its focus on revamping both product and marketing. Fast food: Burger King paid a senior digital marketing manager $140,000 ...

Nike is focusing on personalization in a freshly launched mobile application that combines content with rewards and boasts a feed specific to each user as well as a bevy of exclusive features. The new ...