Reggie Bush, one of college football’s most electric talents, never earned a cent during his days at USC — but now he’s ...

In 2025, the world of college football has changed and NIL is the ultimate player in recruiting, particularly at the Power ...

Athletic director David Benedict is exploring ways to generate new revenue. Selling naming rights to Gampel Pavilion is a ...

As its 37th appearance in the NCAA Tournament got underway on Saturday night, Texas withstood an early challenge from an upstart William & Mary team in a 105-61 victory at Moody Center.

UCLA, the No. 1 overall seed in the 2025 NCAA Tournament, defeated No. 5 Ole Miss, 76-62, Friday after LSU's win. Ole Miss had no answer for UCLA's center All-American. Lauren Betts dropped 31 ...

The House vs. NCAA settlement hasn’t been approved yet, but one commissioner hopes it can solve a postseason football problem ...

No. 3 seed Texas Tech and No. 1 seed Florida play in a March Madness NCAA Tournament men's college basketball game on Saturday, March 29, at Chase Center in San Francisco. Here's what to know ...

Kelly believes this will become the new normality in college football, market correction could be coming soon.

The Volunteers decided to move on from star QB Nico Iamaleava amid NIL contract negotiations. The talks escalated to the ...

In a landmark decision for college athletics, a California judge is preparing to settle former ASU swimmer Grant House's ...

The two-week spring football transfer portal is heating up with activity as collectives and agents brace for a flood of NIL ...