What if college athletes didn’t just earn endorsements—but paychecks directly from their schools? That’s the new frontier the NCAA is eyeing. In a groundbreaking move, the NCAA Division I Board of Directors has proposed allowing direct financial payments to student-athletes,

Among the changes, which will eliminate 150 NCAA rules and alter many others: • Schools will now be allowed to pay athletes directly out of their athletic revenue pools, rather than through third parties (or under the table, as was the case in the pre-NIL era).