Fifty years since its initial release, Bobby "Boris" Pickett's "Monster Mash" has long since entered the pantheon of holiday evergreens. By Steve Greenberg Steve Greenberg ( @steviegpro ...

Campaign details Brand: Monster (cereal) Brand owner: General Mills Entrant company: General MillsMarket: North America (general region) Sector: Breakfast cereals Media channels: Mobile & apps, ...