Judith Kerr’s resurgence of her beloved Mog the cat is top of the UK the adult and ... and of a £10 Mog soft toy, to Save the Children’s campaign to improve child literacy in the UK.

You won't be needing it. This year Sainsbury's has opted out of a tear-jerking Christmas advert by resurrecting childhood favourite Mog the Cat in a witty short film. Voiced by Emma Thompson ...