A Mixue mascot strikes a gong during the company's listing ceremony at the Hong Kong bourse on Monday. LAM YIK/REUTERS Mixue Group, Chinese mainland's largest fresh drinks producer by retail ...

A customer orders an ice cream at Chinese franchise Mixue ice cream and tea shop in Bangkok, Thailand. Sakchai Lalit The Associated Press A Mixue employee prepares a drink for a customer. Vincent ...

Javaid Iqbal is a global fellow at Brandeis University. He is a former management consultant who has worked in a diverse group of industries—ranging from social entrepreneurship to innovative ...

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Mixue Group has successfully grown into China's largest freshly made drinks chain, with over 45,000 outlets and significant profits. By number of stores, Mixue has become bigger than McDonald’s.

Mixue Group’s blockbuster HK$3.5 billion (S$598 million) public listing is a marvel for a difficult food and beverage industry where even the likes of Starbucks and McDonald’s are revamping ...

But this isn’t McDonald’s or Starbucks. It’s the Chinese beverage giant Mixue Bingcheng. The Chinese beverage giant has become the world’s largest food and beverage chain by number of outlets, passing ...

The Chinese beverage giant Mixue Group has become the world’s largest F&B chain by number of outlets, overtaking Starbucks and McDonald’s. The company, whose brand name Mixue Bingcheng means ...

Beverage chain Mixue appears to be strengthening its diversity campaign amid controversy over alleged racial discrimination in one of its job advertisements. Instagram user @mohaneyyy initially ...

Mixue Malaysia has addressed concerns over a controversial job advertisement at one of its outlets, which sparked online backlash for seemingly excluding certain racial groups from employment ...

MIXUE Malaysia has rolled out a new campaign promoting diversity. The campaign comes as the ice cream and tea brand faces controversy for an allegedly racist job ad that had went viral on social ...