Javaid Iqbal is a global fellow at Brandeis University. He is a former management consultant who has worked in a diverse group of industries—ranging from social entrepreneurship to innovative ...

Mixue Group has successfully grown into China's largest freshly made drinks chain, with over 45,000 outlets and significant profits. By number of stores, Mixue has become bigger than McDonald’s.

Mixue Group’s blockbuster HK$3.5 billion (S$598 million) public listing is a marvel for a difficult food and beverage industry where even the likes of Starbucks and McDonald’s are revamping ...

But this isn’t McDonald’s or Starbucks. It’s the Chinese beverage giant Mixue Bingcheng. The Chinese beverage giant has become the world’s largest food and beverage chain by number of outlets, passing ...

The Chinese beverage giant Mixue Group has become the world’s largest F&B chain by number of outlets, overtaking Starbucks and McDonald’s. The company, whose brand name Mixue Bingcheng means ...

Beverage chain Mixue appears to be strengthening its diversity campaign amid controversy over alleged racial discrimination in one of its job advertisements. Instagram user @mohaneyyy initially ...

MIXUE Malaysia has rolled out a new campaign promoting diversity. The campaign comes as the ice cream and tea brand faces controversy for an allegedly racist job ad that had went viral on social ...

There is a new fresh name on the Hong Kong Stock Exchange, Mixue. You might see it spelled M-I-X-U-E in headlines. It's a tea and ice cream fast food chain in China. Bill, I don't know about you ...

Subscribe to our FREE Newsletter, or Telegram and WhatsApp channels for the latest stories and updates. Chinese beverage and food chain Mixue has gotten themselves into hot soup (or in this case, hot ...

Imagine this: you’re walking down the street, and you see a store selling lemon water for just 2 yuan. You think it’s a typo, but nope, it’s Mixue’s magic. They’ve turned lemons into gold. How did ...