Predicting consumer behavior has always been a challenge, but AI is redefining the game. Today, businesses no longer rely solely on historical data—they are harnessing AI’s ability to process ...
Consumer behavior—or how people buy and use goods ... are perceived very differently depending on consumers’ state of mind. Fearful consumers, for instance, are more likely to respond ...
Consumer behavior—or how people buy and use goods ... are perceived very differently depending on consumers’ state of mind. Fearful consumers, for instance, are more likely to respond ...
In my years of analysing Nigerian consumer behaviour, I’ve observed how this plays out in three distinct patterns. The “Community Collateral” Effect First, there’s what I call the “community ...
At its core, a mind map mimics the way our brain naturally processes information—through associations and patterns—making it an intuitive method for capturing and exploring ideas. Imagine you ...